One of the greatest things about SXSW is that the people get to pick the panels. Ok, not completely, but the whole internets gets a 30% say on what sort of panels & presentations they would like to see at SXSW. How cool is that? Pretty darned cool!
I have submitted 2 ideas this year that I think would be pretty cool. If you do, too, please vote for them :)
The (R)evolution of Alternate Reality Games
In the search for the mainstream, ARGs have become entwined in PR stunts and companies pimping their stuff. This presentation breaks free of the hype and takes you on a tour of the evolution of Alternate Reality Gaming as seen from someone who’s been standing in the trenches since 2001.
This is me being arrogant and thinking that because I don’t have a company to promote or expecting me to pimp certain games, that I can speak more honestly about the trends. The truth is, I’m coming from the community with the agenda of pimping ARGs as a whole in hopes that we see more great games. I think that one of the biggest issues that we have, as a community, is how difficult we make it to actually discover what has been done in the space. As of right now, there is no concise resource for this information. Hopefully this presentation will be the start of that. My goal for it is to provide those curious about genre and/or making a game (for whatever reason) a brief understanding of what’s been done while encouraging them to explore the space and take things further. There is so much potential with Alternate Reality Games. They’re just getting started, so lets see where they can go. To support this panel, go here.
To The Streets: ARGs and Real World Play
From hidden geocaches to flash mobs to all-expense-paid trips to Europe, Alternate Reality Games are pulling players away from their computers and getting them involved in real world play. Join designers, producers, and players who have explored play online and off as they discuss what’s worked, what hasn’t, and why.
I really like the idea of this panel mostly because I want to have people on the panel from every stage of live event planning and participation: the designer, the producer, and the player. The each bring so much to the event and have great insights to share with an audience – whether that audience wants to create live events or participate in them. You can support this panel here.
Other interesting panels or ones that stick out for me…
- Jay Bushman’s Transmedia: It’s The Story, Stupid. I don’t always agree with Jay but I do so love his ideas of story in this connected age and I can relate to his frustrations with ARGs being taken over as advertising vehicles instead of storytelling ones. And while he should have stopped at Transmedia: It’s The Story so we could shorten it to TITS, I can’t imagine that this would be anything other than an outstanding panel.
- I was sold on one question in the description for The Distributed Stream: True Web Native Storytelling… “What is the difference between an interactive and distributed story?” It is not a hard question to answer. In fact, I think it’s fairly obvious. However, over the last few years, ARGs seem to have become more interactive and, at the same time, less distributed. These are not mutually exclusive ideas, but the trajectory is so similar that you’d almost think they were. And, to be honest, I think it’s the distributed story telling in alternate reality gaming that is far more interesting and exciting than the interactive bits. So I am very excited to see that addressed and I wonder if it cause any discussion (I hope so!).
- Say it isn’t so! There’s A Hot Brunette Who Needs Your Help?! It is so frustrating that a genre of entertainment that is so very much about stories, social collaboration and problem solving, which are not sexist things and areas where men and women excel, is so often about running to the aid of the hot chick. With a number of women in leading positions (designers, producers, community leaders), why is this acceptable? I love that Andrea is not only thinking about this, but getting us to talk about it.
- Another great topic for conversation: Suspending Belief in an Age of Disclosure. This seems to focus on the TruBlood campaign which is a fairly good starting point as far as this topic is concerned – it’s benign enough (vampires are, obviously, fictional) but has had some controversy (how explicit should sponsored content be). There is no way a panel can properly address the topic as a whole – it’s so huge and complex and head-ache inducing that it’s something that can only be hashed out over many many conversations and blog posts and academic articles and so on and so forth. But as long as they aren’t trying to solve any problems or provide solutions but just get people talking about a few of the issues, it’ll be good. Though, the description makes me wonder – would Barnum, Wells, or Irving ever consider marketing cars, movies, or sodas… they weren’t marketers, they were entertainers and storytellers. So, a missing question might be is an audience more or less forgiving of disclaimers if the man eating chicken is just eating chicken and not KFC.
- Playing with Place is probably my biggest competition for the To The Streets panel, but if I totally lost to Catherine Herdlick I’d be totally honored. She is awesome and has done amazing things with Come Out And Play Though, I think it’d be even better if both our panels were selected – they’re slightly different as is, and I’m sure that we could work together to make them complimentary. (on the off chance that she runs across this…it was COAP that inspired me to do Board 2 Street – so, thanks! and yay! you’re inspiring people to make games. awesome!)
- Advertising in the Apocolypse. Ok. He sold me on “Zombie Uprisings”. I’m sure it has nothing to do with the fact that I’m preparing for The Zombie Uprising which is pretty much anything but advertising. I wonder if I could get Brian Cain to advertise my non-advertising arg in his args as advertising panel.
- From Mike Monello, another Campfire partner, is Transmedia Storytelling for Filmmakers.This was hidden over on the film side, so I almost missed it. eep. I’m not a filmmaker and I’ve been around transmedia for a while, so I’m certainly not the target audience but still… looks fantastic.
- We’ve been talking about it for, what, three years now? So I suppose it shouldn’t be a surprise that the ARG funeral finally makes it on the list as The ARG is Dead. I’ve got to admit that I’m quite torn on this one. More on this, perhaps, later.
So, what panels have I missed? What else looks great? What deserves to be shown off? What will elicit strong emotions (and potentially good discussion)?
note: yes. the possibility that people might click on my name on the panel picker and come to the site was the motivation to actually get off my ass and finish the site design. sometimes we need that extra motivation and, I gotta admit, as much as I’d rather be making games than playing with my website, I’m kinda glad to finally get to finishing this. So thank you SXSW! Whether my panels are selected or not, you’ve at least gotten me to update this ol’ site o’ mine
You got my votes! Good luck!
If PT Barnum was anything, he was a marketer! Hell, he wrote books about marketing and pr!
I’ve spoken with Steve about the Suspending belief panel and I think it will also discuss the role of “fiction” in marketing, which is very different from “lying” or “deception.”
Not a hot-button issue for storytellers, but a big one for the advertising industry, which flocks to concepts like “transparency” without really thinking about what that means and what it’s role is within the larger landscape.
@Mike – good point about PT Barnum! I guess that I consider him more a master of promoting his own “projects” and less a marketer working to advertise “cars, movies and soda”. He definitely knew how to get press though and wasn’t afraid to buy it or manipulate it. I wonder what he’d do with the internet – I’m almost scared to imagine :)