Ok, so calling it a flash mob grates on me a bit, but this is a neat example of large-scale collaborative play… a massive crowd performs a choreographed dance at a concert. I expect to see it in loads of presentations over the next year!

Apparently, they hired a director and 20 choreographers. Those 20 taught the dance to 800 and then taught the 20,000 other members of the crowd.

Fun!

Here’s a behind the scenes making of. Somewhat strangely, it contains a  solid definition of a flash mob that completely contradicts what’s to come.

A large group of people who assemble suddenly in a public place and perform an unusual action to surprise onlookers.

I’m not sure how this is “assembling suddenly” or “surprising onlookers” – though I gather that since Oprah, herself, was not in on this even if everyone else was, they feel it counts.

Oprah’s staff plots a flash mob for her Kickoff party

(Oprah has no idea)

Me? I’d call it a Oprah’s staff plotting a great & fun surprise for Oprah.

Still, very fun!