I’ve had a few people ask me about transmedia vs. ARG. What’s what? Is there a difference? Here’s how I see it and how I use these terms when I’m writing and/or talking about this stuff. ARGs & Transmedia are not interchangeable but they are related. Transmedia… Transmedia is a big umbrella. Who knows what [...]

It strikes me that one of the biggest problems hindering the growth of transmedia (and all the various things that fall under it, such as ARGs) is the absolute lack of critical looks at projects. That’s not to say that criticism doesn’t exist – it does, but it’s scattered in conversations and hidden in forum [...]