Kickstarter is a really cool way to get projects funded through crowd-sourcing. The creators put out a video and description of their project and say how much money they need to get started – then, if you like the idea, you can help fund it with a few bucks. As far as I know, Socks, Inc is the very first ARG to get funding this way.

Socks, Inc is the latest brainstorm from Awkward Hug – the insanely fun & creative guys that made everyone fall in love with robots (or at least a robot) last summer.  Awkward Hug earned people’s respect with Must Love Robots but, more than that, they showed us all how to not take ourselves quite so seriously and to enjoy ourselves. Socks, Inc has a lot to live up to and, judging from the outpouring of love from folks all over the ARG world (thinkers, players, and doers), it’s one of the most anticipated alternate reality games ever.

Heck, I can’t remember the last time that I was so eager for a game. It’s got a great team behind it, a really fun concept, and a lot of ways for players (remember them? so many ARGs seem to forget about them these days) to get involved. If you have a few bucks to spare, please throw it their way. If you don’t, that’s ok…. as long as you promise to keep an eye on it because it will be a game worth watching and, more, playing. If you want to get a headstart on the playing, you can probably do so by giving them some of your info at Must Love Socks.

(oh and congrats Jim, Tanner, & co… project of the day! that’s awesome! yay!)