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	<title>Comments on: Transmedia or Not Transmedia</title>
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	<link>http://www.giantmice.com/archives/2010/07/transmedia-or-not-transmedia/</link>
	<description>Brooke Thompson is a freelance experience designer specializing in alternate reality gaming, transmedia storytelling, and real world play. A pioneer in the field, she has nearly ten years experience that includes a number of award-winning projects.</description>
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		<title>By: Geoffrey Long</title>
		<link>http://www.giantmice.com/archives/2010/07/transmedia-or-not-transmedia/comment-page-1/#comment-42223</link>
		<dc:creator>Geoffrey Long</dc:creator>
		<pubDate>Mon, 02 Aug 2010 04:00:18 +0000</pubDate>
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		<description>You know, I thought the exact same same thing when I saw that story.  I wonder who in that particular chain needs to do some reading - you&#039;d think that Fox, after all their experiences with Whedon, would at least get the &quot;franchise sort&quot; of transmedia experiences.  (It&#039;s too bad we didn&#039;t get to have that debate at ARGfest!)</description>
		<content:encoded><![CDATA[<p>You know, I thought the exact same same thing when I saw that story.  I wonder who in that particular chain needs to do some reading &#8211; you&#8217;d think that Fox, after all their experiences with Whedon, would at least get the &#8220;franchise sort&#8221; of transmedia experiences.  (It&#8217;s too bad we didn&#8217;t get to have that debate at ARGfest!)</p>
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