I’ve received a bit of heat from friends for picking on Twitter in my 4 Steps for an Accessible Transmedia Experience. Here is what I wrote: Don’t force people to learn a new tool in order to become engaged with your transmedia experience. I know twitter is all the rage and even Oprah has talked [...]

Last week, I wrote about 4 Easy Steps for an Accessible Transmedia Experience. To recap those… if you want to make your transmedia experience accessible, you need to connect with your audience on their terms, where they already are, with tools they’re already using, and in ways that they already understand. But, really, that’s just [...]

The other day, I spoke with Lance Weiler of, among other things, the WorkBook Project. It was mostly a bit of PR for ARGFest, but he asked me a question that got me thinking… “What can be done to make ARGs and transmedia experiences more accessible?” Over the years, I’ve developed stock answers that just [...]

Over the last few weeks, there’s been a renewed interest in coming up with a solid definition of transmedia. That’s, perhaps, not fair to say – there’s always been an interest in defining this brave new world of whatever the heck it is that we do. What’s changed, however, is the mainstream awareness (and money [...]

Over the past few years, there have been many discussions on what makes something an Alternate Reality Game. All of them have focused on story and puzzles and interaction and community and play and, yet, none of them was able to accurately define what it is that makes something an Alternate Reality Game. It’s always [...]