One of the important decisions designers have to make when creating an ARG is how often and when to update or release new information into the wild. There are several different approaches and, I think, I’ve tried them all at least a couple of time. They each have their pros and cons and, while I [...]

I’ve had a few people ask me about transmedia vs. ARG. What’s what? Is there a difference? Here’s how I see it and how I use these terms when I’m writing and/or talking about this stuff. ARGs & Transmedia are not interchangeable but they are related. Transmedia… Transmedia is a big umbrella. Who knows what [...]

There is a recurring meme in the ARG community… what in the heck is “Alternate Reality Gaming”?! Does the term adequately describe what we do? Is it approachable? What does it mean? Does it mean anything anymore? Should we just kill it? This conversation has been going on since, at least, 2004. It will probably [...]

As we all know by now, there was a little incident in Boston last week. Something about a non-bomb with a light bright-esque cartoon alien. The internet is a buzz. The blog world is going crazy over the idea that a few glowing signs could cause so much fear – I mean, really, does no [...]

Over the past few years, there have been many discussions on what makes something an Alternate Reality Game. All of them have focused on story and puzzles and interaction and community and play and, yet, none of them was able to accurately define what it is that makes something an Alternate Reality Game. It’s always [...]