Apparently I’m “known” for getting into meta level discussions especially of the definition and terminology variety. So when folks returned from SXSW with angst over the term, I started getting poked and prodded for my opinion. I think, really, they just wanted to see me rant which only led to disappointment when my initial reaction [...]

Today’s contestant on Transmedia or Not transmedia is… An Experiment In Transmedia: Fox Show To Be Viewed On iPad Before TV The first episode will be inserted via DVD in New York and Los Angeles subscriber copies of the October issue of Vanity Fair, as well as in newsstand copies in the New York area [...]

The other day, BoingBoing guestblogger Chris Arkenberg posted an interview with Behnam Karbassi of No Mimes Media. It’s a good read, highly recommended, but what jumped out at me was a breakdown of three different types of transmedia: franchise, marketing, and native. There is often much debate and confusion over what’s what in the world [...]

I’ve had a few people ask me about transmedia vs. ARG. What’s what? Is there a difference? Here’s how I see it and how I use these terms when I’m writing and/or talking about this stuff. ARGs & Transmedia are not interchangeable but they are related. Transmedia… Transmedia is a big umbrella. Who knows what [...]

Over the last few weeks, there’s been a renewed interest in coming up with a solid definition of transmedia. That’s, perhaps, not fair to say – there’s always been an interest in defining this brave new world of whatever the heck it is that we do. What’s changed, however, is the mainstream awareness (and money [...]