Types of Transmedia: Franchise, Marketing, & Native
The other day, BoingBoing guestblogger Chris Arkenberg posted an interview with Behnam Karbassi of No Mimes Media. It’s a good read, highly recommended, but what jumped out at me was a breakdown of three different types of transmedia: franchise, marketing, and native. There is often much debate and confusion over what’s what in the world [...]

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