Alternate Reality Games & Transmedia Storytelling
Eldritch Errors (Creator, Producer, Writer…)
Eldritch Errors is an immersive horror series playing out in real time – on the internet, in the real world, and in your nightmares. This independent project created by myself & Brian Clark of GMD Studios allows us to explore various ways in which independent producers can establish their own IP in the transmedia space.
Project Abraham (Lead Designer)
Project Abraham told the story of Nathan Hale, the protagonist in the Resistance video games. Each week players decided which character would undergo experimental treatment… and then get to watch videos of the gruesome results. Would they save Nathan or immediately send him to likely death? (they sent him… of course!) And what would they learn in the process?
Why So Serious? (Production Assistance & Live Event Manager)
One of the largest transmedia campaigns to date, Why So Serious? brought Gotham to life for millions worldwide and let players take a direct role in the events leading up to the premier of The Dark Knight.
Air Force Special Ops (Experience Design – consulting)
AFSO was a three month long recruitment campaign for the Royal New Zealand Airforce. Using puzzles, tasks, and mini-games that mirrored actual job requirements, players were introduced to the various trades within the Air Force. Alone that doesn’t sound all that fun, but mixed in with a fun story, a missing parachutist and six mysterious caches hidden throughout New Zealand and you’ve got yourself a very active & engaged player base.
Who Is Benjamin Stove (Writer, Experience Design)
By helping Tucker Darby as he hunts down (and eventually finds) the mysterious Benjamin Stove, players were taken on a conspiracy theory laden journey involving ethanol, crop circles, and General Motors in this alternate reality game campaign for General Motor’s Live Green Go Yellow initiative.
ReGenesis (Experience Design)
ReGenesis was one of the first alternate reality games integrated into a mainstream television show. Working with Xenophile Media, I helped transform the alternate reality game into an experience that could be redeployed in new markets.
Missed Steaks (Creator, Producer, Lead Designer, Lead Writer)
Missed Steaks was a fun and pun-filled alternate reality game created to train employees in medium-sized businesses on a new intranet system while also increasing their corporate communication & team building skills.
Metacortechs (Creator, Producer, Experience Design, Writer)
This fan fiction effort brought the world of the Matrix Trilogy alive through the internet, email, phone, and chat. For us, it was a both a response to our disappointment that a universe that expanded into so many forms but not into our lives and an exercise in how an ARG could fit into a large transmedia property. Also, it was a ton of fun. Our players even published a book about it (how cool is that?!)
Fifth Son (Experience Design, Writer)
Stalled in late development, this was a traditional point & click adventure game that I was brought on to turn into a more interactive transmedia experience. Worth a mention only because it helped to frame many of the ideas that I still rely upon today. Also – it would have been an amazing experience and part of me hopes by continuing to think about it will make it come alive.
Lockjaw (Creator, Producer, Experience Design, Writer)
Lockjaw has gained some notoriety for being the “first successful independent Alternate Reality Game.” I don’t know about first, but it was successful and helped to bring about two of the ARG community resources still in use today: ARGNet & Unfiction.